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As the Indian Premier League (IPL) 2024 just weeks away, JioStar is setting the stage for a blockbuster season. The broadcaster has revealed a strategy focused on reaching 1 billion viewers, introducing ad innovations, and implementing third-party measurement tools to attract advertisers, reported Economic Times. Ishan Chatterjee, Chief Business Officer, Sports Revenue, SMB, and Creator at JioStar, believes this comprehensive approach will elevate IPL 2025 to new heights. “The IPL has always been a marquee event on the marketing calendar for brands, and with summer arriving early, categories like beverages, fans, ACs, paints, BFSI, mobile phones, and fantasy gaming are showing great interest,” Chatterjee said. JioStar Targeting 1 Billion Viewers JioStar aims to surpass last year’s viewership numbers 525 million on TV and 425 million on digital devices by leveraging the combined strength of Viacom18 and Star India. With its reach extending across TV and digital platforms, JioStar anticipates drawing 1 billion viewers this season. Targets Rs 5,000 Crore Ad Revenue As per Livemint report, JioStar is targeting Rs 5,000 crore in ad revenues from the IPL, capitalizing on its massive viewership and innovative ad solutions. Third-Party Validation For Advertisers A major highlight of JioStar’s strategy is its partnership with Nielsen for third-party campaign measurement. Addressing concerns from advertisers, particularly in the FMCG sector, JioStar is providing third-party validation for ad metrics for the first time during a live sports event. “We’ve established a dedicated data pipeline with Nielsen, where our first-party data is passed into a clean room for analysis. Nielsen then reports directly to advertisers, ensuring transparency and confidence in campaign performance,” explained Chatterjee. JioStar Premium Advertising Innovations JioStar is rolling out advanced targeting features to appeal to advertisers looking for premium audiences. Premium Devices: Targeting users on connected TVs, iOS, and Android devices priced above Rs 50,000. HD Overlay: Adding HD audiences to media plans for refined targeting. Women-Centric Brands: With 240 million women viewers last season, JioStar is working with women-focused brands. Location-Based Targeting: Sharper location targeting is being developed for SMBs and real estate brands, making campaigns more effective for local markets. To support SMB advertisers, JioStar has initiated outreach programs in 10 cities, offering simplified ad packages, lower media spends, and easier targeting options.