Shure

A coalition of leading AV manufacturers and technology providers has announced the launch of OpenAV Cloud, a new industry initiative created to accelerate the AV industry’s transition to the cloud by promoting openness, interoperability, and customer-first innovation. “Customers today expect their technology to work together seamlessly, regardless of the brand,” said Sam Sabet, CTO at Shure. “OpenAV Cloud is about collaborating to create AV solutions that are interoperable, efficient, and built for the future, ensuring we deliver top performance for our shared customers.” OpenAV Cloud aims to address one of the AV industry’s biggest challenges: proprietary systems that hinder integration and innovation. By developing open, cloud-based APIs and shared frameworks for secure data access and cross-brand compatibility, OpenAV Cloud empowers manufacturers, integrators, and end users to collaborate and innovate seamlessly, assuring interoperability and integration. “By prioritizing interoperability, OpenAV Cloud promotes greater accessibility and freedom for our customers, regardless of their preferred solution or workflow,” said Rich Ventura, Vice President, Professional Display Solutions, Sony Electronics. “We’re proudly committed to working together with other industry leaders, allowing us to jointly provide our community with a frictionless and collaborative way to streamline integrations and promote the adoption of beneficial cloud-based solutions that have the ability to save time, resources, and money.” Members of OpenAV Cloud commit to: Meeting customer demand for flexible, interoperable solutions Building and maintaining open, read-write cloud APIs Collaborating on industry-wide standards and best practices Upholding secure, customer-controlled data access Promoting inclusive, cross-brand collaboration The initiative represents a turning point for the AV industry, which is rapidly shifting toward cloud-native solutions. OpenAV Cloud offers a framework that supports faster deployment, easier integration, and a better overall experience for customers and partners alike. “The future of AV lies in accessibility and collaboration,” said Pamela Hoppel, President of Legrand | AV. “With OpenAV Cloud, we’re taking a collective step toward a more connected and customer-centric industry. By working together on shared standards and open APIs, we can unlock greater innovation and value for the AV ecosystem.” The founding members invite AV manufacturers, system integrators, and managed service providers to join the initiative. Membership is free, with the goal of building a broad, inclusive community that shapes the future of AV together. Founding members include Sony Electronics, Panasonic, Legrand, Shure, BrightSign, and Xyte.

 Live sound professionals have a love/hate relationship with microphones. Pros love ’em because they get the job done, but pros also hate ’em because, well, sometimes they don’t get the job done. With that in mind, if you haven’t seen the playful new 2025 Ford Lincoln Navigator Black Label full-size luxury SUV ad starring tennis superstar Serena Williams yet, this is either gonna be the best thing you’ll see all day or something that oughta be scored with a Sarah McLachlan song. • • • It’s a bright, warm morning in West Palm Beach, when all of a sudden, it’s raining mics!   Will West Palm Beach drown in a veritable sea of mics from a noted Niles, Illinois-based pro-audio manufacturer celebrating its 100th anniversary this year?   Into the chaos steps Serena Williams! Is it raining mics because she’s there? Is it because the 2025 Ford Lincoln Navigator Black Label full-size luxury SUV is there? There’s no time for these questions! Above all, Williams is a woman of action, so she catches a microphone and pauses to consider it—and that catch saves the world from the cardioid dynamic downpour! Who’ll stop the rain? That would be Serena Williams, John Fogerty; that would be Serena Williams.   Williams’ work here is done, so she gives it a smirking mic drop and drives off into the sunset in her miraculously un-dented 2025 Ford Lincoln Navigator Black Label full-size luxury SUV.   Now, were hundreds if not thousands of poor, innocent microphones destroyed for this ad? Should we be reporting Ford and Serena to DAMITT (Don’t Abuse Microphones, International Tennis Titans)?   No, of course not. With the exception of the Hero Mic that gets all the close-ups, the mics don’t appear to have XLR pins in them.   Plus the extra bounce when they slam into the ground seems to indicate the mics are in fact made of rubber—except the ones in the swimming pool, which need to sink.   A short behind-the-scenes clip about the ad also shows that the “mics” are light enough to be shot out of confetti cannons…   …and dumped out of crates.   Still, fake or not, the ad’s horrifying finale will give any sound engineer nightmares.   So, if you only take away one thing from this incredibly expensive advertisement selling the Ford Lincoln Navigator Black Label full-size luxury SUV, it’s this: Next time you’re low on mics, put Serena Williams on the guest list and hope she shows up. [All jokes aside, we dig this ad!]   Blog: How To Clean A Nasty Microphone

Zum Größenvergleich: Mikrofon und Popschutz auf iPhone Letztes Jahr habe ich die Movemic Lavalier-Mikrofone von Shure vorgestellt. Winzig, hervorragende Klangqualität, direkte drahtlose Verbindung zum Mobiltelefon oder mittels eines Receivers zu einer Kamera. Dieses Jahr erweitert Shure diese Familie um ein universelles Mikrofon, das man bis zu 30 Meter vom Aufnahmegerät positionieren kann. Lieferumgang: Neoprentasche, Popschutz, Mikrofon mit Stativhalterung, Blitzschuhhalterung, USB-Kabel Wie die Lavalier-Mikrofone benutzt das Movemic 88+ eine proprietäre Bluetooth-Verbindung mit minimaler Latenz, um das Mikro mit MOTIV Video oder MOTIV Audio zu verbinden. Das sind Aufnahme-Apps für iOS oder Android. Mit diesen Apps konfiguriert man auch die Aufnahmecharakteristik. Das Mikrofon hat drei zwei Kapseln (siehe Kommentar), die sich unterschiedlich zusammenschalten lassen. Polar Patterns der drei Mikrofonkapseln (Foto Shure) Man kann zwischen den Richtcharakteristiken Stereo (einstellbar von 60° bis 135°), Mono (Nierencharakteristik), Mono (Achtcharakteristik) oder Raw Mitte-Seite wählen, um den verschiedensten Aufnahmesituationen gerecht zu werden. Raw Mitte-Seite, zeichnet das Center in eine Spur und die beiden seitlichen Kapsel in die andere Stereospur auf. Diese Aufzeichnung kann von einer DAW später in die passende Stereoaufnahme umgewandelt werden. Die MOTIV Apps stellen Gain, EQ, Hochpassfilter, Kompression und Rauschunterdrückung ein. Das Mikro lässt sich in Software oder über kurzes Drücken der Einschalttaste muten. Die Apps bieten verschiedene Presets, die den Einstieg erleichtern. Dazu lassen sich eigene Presets sichern. MOTIV Audio mit den verschiedenen Einstellmöglichkeiten für das Mikro Software Updates nur mit Kabel, hier mit Umarell Wie sich das für einen Test gehört, habe ich zunächst die Firmware des Testgeräts aktualisiert. Dazu muss das Mikrofon mit dem USB-Kabel mit dem iPhone verbunden werden. Für mein iPhone 14 Pro brauchte ich ein Kabel mit Lightning und USB-C, das Shure als Zubehör anbietet. Ich habe es leider verpasst, diesen Vorgang mit dem Apple-Kabel zu testen. Beim Update muss man ein wenig die Luft anhalten. Erst der zweite Versuch gelang. Das Update hat mehrere Anläufe benötigt Die MOTIV-Software war mir bereits von den Lavalier-Mikros bekannt und deshalb war ich nicht irritiert, dass ich das 88+ nicht hinzufügen konnte, ohne das Lav abzumelden. Die Software kann nur ein 88+ oder zwei Lavs gleichzeitig verbinden. Das USB-Kabel kann nicht nur zum Laden genutzt werden, sondern verbindet das Mikrofon auch drahtgebunden mit dem Endgerät. Das habe ich mit iPhone (Lightning), Android und Windows getestet. Das Mikro taucht dann als Headset auf und die Audio-Buchse überträgt nicht nur die Mikrofonaufnahme als Monitor sondern auch den Sound vom PC. So taugt es auch als Mikro für Konferenzen. Installiert man auf Mac oder Windows dazu noch den MOTIV Mixer, so kann man andere Klangquellen dazumischen (Mix Virtual). Auf diesem Weg kann man zum Beispiel den Sound vom Browser mit dem des Mikrofons mischen. MOTIV Mix Wer das Mikro noch universeller einsetzen will, der kauft auch noch den Receiver dazu. Das Mikro verbindet sich dann mit dem Receiver, der in das Endgerät gestöpselt wird. So wird es unabhängig von den MOTIV Apps, da sich der DSP des Mikros im Receiver konfigurieren lässt. Das ist das gleiche Gerät, das es auch im Kit mit den Lavalier-Mikrofonen gab. Mir war das Mikro in der drahtgebundenen Form MV88+ schon vorher bekannt. Meinen ersten Kontakt hatte ich über Younee, die ein handtaschentaugliche Lösung für die Reise suchte. Younee spielt Klavier und singt gelegentlich dazu. Das lässt sich mit einem nackten iPhone nicht gut aufnehmen. Mit dem MV88+ dagegen gelang die Aufnahme und ich habe keine Zweifel, dass das Movemic 88+ auch geeignet ist. MoveMic 88+ Mic Only MoveMic 88+ Receiver Kit #reklame @vowe.net Drahtloses Mikrofon ohne Receiver spricht direkt mit iPhone oder Android #shure #movemic ♬ original sound – Volker Weber

Shure has just unveiled two new additions to its professional audio lineup: the MoveMic 88+ Wireless Stereo Microphone and the SLX-D Portable Digital Wireless Systems.... The post These New Wireless Audio Options Are ‘Shure’ to Amplify Your Creativity appeared first on DIY Photography.

Diary, guitar, mic, laptop – each shapes the German-Ghanaian singer and songwriter’s creative output: intuitive, reflective, analogue-rooted, and emotionally precise... The post MiDi KwaKwa’s Songwriting Survival Kit appeared first on Songwriting Magazine.

Counterfeit “Shure” wireless microphones discovered during the police raids. China (March 13, 2025)—A Chinese criminal network that manufactured and distributed counterfeit pro-audio microphones, headphones and amplifiers throughout Southeast Asia has paid the price, with multiple individuals sentenced to prison time and fines totaling $1.1 million USD. Counterfeiters went as far as to copy packaging colors associated with popular pro audio brands. In a statement, Shure, Inc. announced that it took part in an operation with two other, unnamed audio manufacturers that lead to multiple simultaneous raids in Guangdong by Chinese authorities, followed by the eventual convictions of members of the criminal organization. Sadly, counterfeit pro audio gear is nothing new. Whether it’s high-end audio interfaces, line arrays or even fake P.A. boxes used to smuggle meth and heroin, the manufacture and sale of phony audio gear has long been a worldwide problem. Fraudulent equipment can be a safety hazard since it is quickly made from shoddy parts that don’t need to meet safety standards—or even work; counterfeit gear can put crews, the public and even other equipment at risk. Shure first became aware of the network’s clandestine counterfeiting nearly two years ago, in May 2023, and soon discovered that the group was manufacturing and then distributing fake audio equipment to unwitting customers in Vietnam, Thailand, Indonesia, Malaysia and Philippines. In all, the fraudulent gear was sold on more than 80 online stores that the group maintained. Shure and the other audio manufacturers worked with IP services business Rouse and its strategic partner firm, Lusheng, to launch coordinated actions against the counterfeit operation. As a result, that August, the Guangdong Province Public Security Bureau (PSB) launched simultaneous raids against the organization, seizing a variety of counterfeit products at several locations. A closer look at the fraudulent RF microphones. In the months that followed, the PSB discovered that a specific trading company was at the heart of the network; through forensic accounting, authorities found the group had sold more than $1.7 million USD in counterfeit goods from various brands, including nearly $900,000 USD of pseudo-Shure products. However, it’s only recently that the case came to a close; in December, 2024, seven suspects were sentenced to prison, with some getting as much as four-and-a-half years behind bars. They also face fines totaling $1.1 million USD. Shure reports that it and another brand additionally reached settlement agreements with the suspects for “considerable compensation.” Unsurprisingly, the best way for consumers and businesses to protect themselves from purchasing phony products is to only buy from authorized dealers.

You should have already read/heard my recent First review: Shure MoveMic 88+ stereo bluetooth wireless with great versatility. It’s easy to get enthusiastic about the MoveMic 88+ for both in field or studio use. In fact, two well-known colleagues used the MoveMic 88+ in their initial videos in the studio (links ahead), and with very close speaking. However, these two colleagues were so enthusiastic that they (apparently) didn’t notice how sensitive the MoveMic 88+ is to plosives for close speaking, even when using the included windscreen and at a 90-degree or 45-degree angle. Then I remembered the wonderful triple-layer A81WS «presidential» windscreen from Shure, which I had covered in so many prior articles going back several years. I ran to investigate whether my A81WS could be a physical match with the MoveMic 88+. I was ecstatic to observe the fit and hear the results, as you will ahead. As when used with the Shure palindromic 545, SM57 and other mics where I tested it previously, the MoveMic 88+ indeed becomes impoppable after it is teamed up with the A81WS, in addition to looking quite cool, professional, ENG (Electronic News Gathering) and «broadcast» too. Adding the A81WS to the MoveMic 88+ not only eliminates plosives, it also reduces excessive breathing sounds and sibilance for close speaking. Test recording ^^^Above video: Combined recording of the MoveMic 88+ with the «presidential» A81WS windscreen, which features three layers with different three types of porosity. The recording was made in our absolute video standard of 48 kHz sampling frequency, in mono cardioid mode with Voice profile, noise reduction and medium compression, all done inside of the MoveMic 88+ internal DSP (digital signal processor). The only post audio process was normalization. Advantages to adding the A81WS to the MoveMic 88+ for close speaking: Eliminates plosives. Reduces excessive breathing sounds. Reduces sibilance. Reduces stronger gusts outdoors, which may sometimes surpass the threshold of the MoveMic 88+ included windscreen. Looks cool, professional, ENG (Electronic News Gathering) and «broadcast»! The two colleagues’ recordings with plosives Although both colleagues did a great job explaining the MoveMic 88+, sadly they both suffered from a high number of strong plosives: In Dealcasters video, I counted at least 22 strong plosives during the 15:40 video, excluding when he momentarily removed the included windscreen. Except when he spun it around, he had the MoveMic 88+ at a 90-degree angle, which often counters plosives, but not with the MoveMic 88+ for close talk, not even when using the included windscreen. In the Shure Creator video with Mario Ponce who also used the included windscreen and spoke at approximately 45 degrees, which often counters plosives, but not with the MoveMic 88+ for close talk, not even when using the included windscreen. His video was broadcasted live (extra stress) and lasted over 41 minutes. I counted even more plosives throughout the video, although it lasted nearly three times longer than the Dealcasters video (above). I hope Dealcasters and Mario Ponce of Shure both get an A81WS for each of their respective MoveMic 88+ units to be free of plosives. Conclusions so far As I mentioned in my First review: Shure MoveMic 88+ stereo bluetooth wireless with great versatility and in this new article, the MoveMic 88+ is a great device. Now that we know the MoveMic 88+ can be teamed with the A81WS «presidential» windscreen, it’s even better for any close talk application and looks great too. Stand by for my upcoming part 2 of the review, done with the optional receiver. Be «Shure» to be subscribed with any of the options below to be notified. (Re-)Subscribe for upcoming articles, reviews, radio shows, books and seminars/webinars Stand by for upcoming articles, reviews, books and courses by subscribing to my bulletins. In English: Email bulletins, bulletins.AllanTepper.com In Telegram, t.me/TecnoTurBulletins Twitter (bilingual), AllanLTepper En castellano: Boletines por correo electrónico, boletines.AllanTepper.com En Telegram, t.me/boletinesdeAllan Twitter (bilingüe), AllanLTepper Most of my current books are at books.AllanTepper.com, and also visit AllanTepper.com and radio.AllanTepper.com. FTC disclosure Shure has not paid for this article. Shure has sent Allan Tépper units for review. Some of the manufacturers listed above have contracted Tépper and/or TecnoTur.LLC to carry out consulting and/or translations/localizations/transcreations. So far, none of the manufacturers listed above is/are sponsors of the TecnoTur, BeyondPodcasting, CapicúaFM or TuSaludSecreta programs, although they are welcome to do so, and some are, may be (or may have been) sponsors of ProVideo Coalition magazine. Some links to third parties listed in this article and/or on this web page may indirectly benefit TecnoTur.LLC via affiliate programs. Allan Tépper’s opinions are his own. Allan Tépper is not liable for misuse or misunderstanding of information he shares.

A hundred years of doing just about anything is a pretty impressive accomplishment. A hundred years of innovation and helping lead your industry is a milestone. This year, Shure, Inc., reaches that milestone. Peabody, Set the Wayback Machine The first microphone from Shure, the Model 33N. Shure was founded in 1925 by S.N. Shure, primarily for the purpose of selling radio parts. Hard to believe that anyone would build or service a radio, but at the time, radio was a primary form of entertainment in the United States and across the globe (television was developing but wouldn’t make its way into the majority of homes until much later). Several years later, in 1932, Shure introduced the Model 33N microphone, becoming one of a few American microphone manufacturers at the time. The Model 33N, sometimes referred to as a “ring and spring” microphone, was described in a Shure catalog (ca. 1933) as a “‘two-button’ carbon microphone… famous for its accurate reproduction of music.” Priced at 50 bucks (the equivalent of a hefty $1,200 in today’s dollars), the Model 33N wasn’t exactly affordable, and if you wanted the desk stand, you’d have to cough up an extra ten. It boasted a frequency response of 30 to 8,000 “cycles,” as they referred to Hertz back then. For those unfamiliar with the concept, a carbon transducer uses vibrations from a moving diaphragm to compress and expand granules of carbon to which a charge has been applied. As the granules compress and expand, resistance across the granules changes, generating an audio output. Primitive by today’s standards, but state-of-the-art at the time. You can read more about the history of Shure in this Mix article, but in the meantime, let’s take a look at two iconic Shure products that have been in production for 60 years, for the most part unchanged: the SM57 and SM58. The Shure SM57 on a snare drum. Birth of the SM57… The lineage of the SM57 goes back to 1959, when Shure developed the Unidyne III moving-coil capsule for the Model 545 microphone. A far cry from the capsule used in the Model 33N, the Unidyne III marked a significant improvement in performance due to the fact that it was end-address (as opposed to side-address), a feature that made the polar pattern more consistent and reduced feedback. The SM57 with the Unidyne III was introduced in 1965 as a “Studio Microphone” (hence, the SM), referring to television studios and leading to the discreet color and finish. The microphone was quickly adapted by audio engineers as being capable of recording just about anything, including the President of the United States. In 1965, President Lyndon Johnson became the first United States President to deliver a speech over a Shure SM57, and since that time, not a single 57 has failed in that application. A legend in rock: the Shure SM58. …And the SM58 And what about the Shure SM58? It was introduced one year later, in 1966, also based on the Unidyne III capsule. Perhaps the biggest difference between the 57 and 58 is the ball grille atop the latter. The size of the grille changes the minimum distance a source can be placed from the capsule, controlling proximity effect and yielding slight sonic differences. If there are any microphones that deserve a place in music history, it’s the SM57 and SM58. The reasons are clear: They’re affordable, they deliver excellent sound quality, they’re versatile, and they are incredibly reliable—even when swung like a lasso from a mic cable. In fact, I recall many years ago interviewing the FOH engineer for a famous rocker who would douse himself with buckets of water on stage while holding his SM58. The engineer told me they’d simply swap out the mic and let it dry, to be used again at the next show. Now that’s rock-and-roll!

Shure’s Microflex Wireless neXt 4 and neXt 8 (MXW neXt 4 and neXt 8). Photo: Shure. Niles, IL (February 18, 2025)—Shure has announced that it is forming the Wireless Microphone Spectrum Alliance (WMSA), a coalition that will work to ensure access to RF spectrum for wireless microphones. This alliance will include end users, content creators, live production service providers, equipment manufacturers and other stakeholders. The group has not yet announced any other members. In launching the group, Shure noted that wireless microphones are essential for a wide variety of activities, including concerts, events, corporate presentations, houses of worship, sports, film production, television, music, conferences, community meetings across the United States. They are also used in events that are a significant source of revenue for media companies and others. To protect scarce spectrum for their operations, WMSA will advocate for access to the RF spectrum that allows those events to operate using wireless microphones. More specifically, the group said its mission will be to: Preserve RF Spectrum: Ensure the availability of spectrum for wireless microphone users across various industries Raise Awareness: Through education, highlight the critical importance of spectrum for concerts, live sports, live events, concerts, the film industry, broadcast, theater, worship and other content creators Foster Collaboration: Create a platform for stakeholders to join forces in advocating for spectrum preservation Engage Policymakers: Work closely with the FCC, Congress, and other policymakers to advocate for sufficient spectrum allocations for current and future wireless microphone use Conduct Public Outreach: Encourage public involvement through outreach and events that demonstrate the necessity of wireless spectrum and the impact its loss would have on various productions In addition, the group stressed that, without proper spectrum availability for wireless microphones, many cities may not be able to successfully operate large-scale sporting events like the Super Bowl or the Olympic Games. Wireless microphones are used extensively for a wide variety of activities during these events, including during press conferences, halftime shows, pre-show concerts and referee calls. FCC Enacts WMAS Rules, Allowing More ‘Spectrally Efficient’ Wireless Mics RF spectrum for wireless microphones will also play an important role in the U.S. for such upcoming major events as the 2026 FIFA World Cup and 2028 Olympic Games, the group said. Shure said that organizations interested in joining this effort can contact Prakash Moorut (global head of spectrum and regulatory affairs at Shure) at moorutp@shure.com.

Shure Incorporated has announced that it is forming the Wireless Microphone Spectrum Alliance (WMSA), a coalition that will work to ensure access to RF spectrum for wireless microphones. This alliance will include end users, content creators, live production service providers, equipment manufacturers and other stakeholders. The group has not yet announced any other members. In launching the group, Shure noted that wireless microphones are essential for a wide variety of activities, including concerts, events, corporate presentations, houses of worship, sports, film production, television, music, conferences, community meetings across the United States. They are also used in events that are a significant source of revenue for media companies and others. To protect scarce spectrum for their operations, WMSA will advocate for access to the RF spectrum that allows those events to operate using wireless microphones. More specifically, the group said its mission will be to: Preserve RF Spectrum: Ensure the availability of spectrum for wireless microphone users across various industries Raise Awareness: Through education, highlight the critical importance of spectrum for concerts, live sports, live events, concerts, the film industry, broadcast, theater, worship and other content creators Foster Collaboration: Create a platform for stakeholders to join forces in advocating for spectrum preservation Engage Policymakers: Work closely with the FCC, Congress, and other policymakers to advocate for sufficient spectrum allocations for current and future wireless microphone use Conduct Public Outreach: Encourage public involvement through outreach and events that demonstrate the necessity of wireless spectrum and the impact its loss would have on various productions In addition, the group stressed that, without proper spectrum availability for wireless microphones, many cities may not be able to successfully operate large-scale sporting events like the Super Bowl or the Olympic Games. Wireless microphones are used extensively for a wide variety of activities during these events, including during press conferences, halftime shows, pre-show concerts and referee calls. RF spectrum for wireless microphones will also play an important role in the U.S. for such upcoming major events as the 2026 FIFA World Cup and 2028 Olympic Games, the group said. Shure said that organizations interested in joining this effort can contact Prakash Moorut (global head of spectrum and regulatory affairs at Shure) at moorutp@shure.com. [Sign Up for Radio World’s SmartBrief Newsletter] The post Shure Forms Wireless Microphone Spectrum Alliance appeared first on Radio World.

Shure has just unveiled the MV7i Smart Microphone ($349) at CES 2025. And it’s clear the company’s aiming to make life easier for creators. The... The post Shure MV7i smart mic combines studio sound with a built-in audio interface appeared first on DIY Photography.

Shure has announced an update to its MV7 and MV7+ USB mics. The MV7i Smart Microphone + Interface provides podcasters, content creators, and musicians, with an all-in-one solution. The system features an XLR-1/4-inch input that can accept microphones, instruments, as well as line-level signals. The MV7i gives users the option to also record a guitar … Continued The post Shure MV7i Smart Microphone + Interface appeared first on Newsshooter.

Bose Professional has named John Born as its new Product Management Director for Ecosystems & Emerging Technology. Framingham, MA (December 12, 2024)—Bose Professional has named industry veteran John Born to spearhead the development of audio technologies at the company as its new Product Management Director for Ecosystems & Emerging Technology on its Product Development team. Born joins the company with a 20-year background in product innovation and development, most recently directing product teams at Shure Incorporated. “I am excited to join Bose Professional and work alongside such a talented team,” said John Born. “Developing cutting-edge audio solutions that transform the way people experience sound is a real passion of mine. I love taking ideas and turning them into products that open the door to new possibilities and solve problems in entirely new ways. I’m looking forward to building a great future on top of a great legacy here at Bose Professional.” Bose Professional Launches EdgeMax LP Born’s extensive portfolio, product, and project management experience will be instrumental in driving Bose Professional’s strategy. “We are thrilled to welcome John to the Bose Professional team,” said Shawn Watts, Director of Product Management. “His expertise in developing disruptive and innovative solutions, always working from the customer’s perspective, coupled with his strong, proven leadership skills makes him the ideal candidate to lead our product innovation efforts. We are confident that John will play a pivotal role building on our 50-year legacy of category-leading innovation and shape the future of audio technology at Bose Professional.”

Commerce Content is independent of Editorial and Advertising, and if you buy something through our posts, we may get a small share of the sale. Click here for more. When it comes to enhancing your audio game, the FIFINE XLR/USB Gaming Microphone Set stands out as a highly versatile and feature-rich choice. Available at a considerable discount of 34% on Amazon today, there's never been a better time to invest in this dynamic PC microphone kit. Read more...